2018 AMEREIDA POSTERS
Amereida Posters
100 copies / 12 sheets
Design and concept by Felipe Mujica
Risograph printing by Keegan Cooke, The Circadian Press, Brooklyn NY
September 2018
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This publication appeared by accident out of an invitation by artist Jorge Gonzalez. For his participation at the exhibition Pacha, Llaqta, Wasichay: Indigenous Space, Modern Architecture, New Art, at the Whitney Museum in New York, Gonzalez organized series of events titled Readings Under the Cohoba, which activated the exhibition space by inviting collaborators to organize monthly readings. For the event organized on September 15, 2018, I proposed to have group reading of selected texts from Amereida, the collective poetry book from the Travesia de Amereida, the first and foundational geo-poetic journey organized by teachers and students from the Escuela de Valparaíso in 1965. The journey intended to be a “rediscovering” of America, of its interior sea, from the Chilean Patagonia up north arriving at Santa Cruz de la Sierra, Bolivia, the newly designated “poetic capital” of South America. Along the journey, different forms of interaction and intervention happened, both with landscape and people. Ephemeral art pieces, murals, sculptures with found material, land art, poetic actions called Phalènes, community gatherings, meetings with local politicians, and so on.
For the group reading, I designed and printed a series of double-sided posters with Risograph on 11 x 17-inch sheets. One side showed documentation of interventions and, the other side had a page or two of Amereida. Excerpts from the poem and the travel log were printed and the posters were distributed among the public as support material for the reading. Days later, at home, looking at them, I realized that folding the posters in half would transform them into a fanzine-like publication. Following the accidental nature of the publication, I decided that the sequence of the pages would vary, and only the central spread would maintain its position: two images from the Amereida book, on the left side “el camino no es el camino” (the path is not the path), and on the right side a liner drawing that maps the journey.
All images are courtesy of:
Archivo Histórico José Vial Armstrong
Escuela de Arquitectura y Diseño
Pontificia Universidad Católica de Valparaíso, Chile
Published on the occasion of the event:
Readings Under the Cohoba (by Jorge Gonzalez)
Whitney Museum of American Art, New York
September 15, 2018, 6 – 8 pm.
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